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The real levers of power in our
world today, sit not in parliament,
but in the boardrooms of brands.

Of the 100 top global economies, 69 are companies and 31 are countries. Netflix is bigger than Russia. Amazon Prime Video is the equivalent to the 10th biggest country in the world.

[ This is where change happens.]

Patagonia built a $3B business for good. Oatly convinced the world to drink milk made from oats.

We call it MeaningMaxxing™ - the deliberate act of maximising the meaning you create from your work, your brand, and your business. Get that right, and the commercial results follow.

Co-founders Charney & Ramzi

WHAT WE DO

If Netflix and Harvard had a baby...
Do Epic Good is a CPD-accredited e-learning platform built for the attention economy, Certified Entertainment™ courses made by the world-class leaders behind the brands you admire. No padding. No theory for theory's sake. Just playbooks you can steal and put to work today. Made for the time-poor. Built to be finished.

[ We’re here to reshape education into entertainment, making the clunky world of corporate responsibility cool.]

What We Do
Co-Founder Story

Charney Magri

Growing up in Australia, I remember reusing bathwater to nourish our garden, a necessity due to frequent water shortages. We recycled our waste, composted all our food scraps, and grew our own vegetables.

Experiencing the harsh realities of environmental challenges from such a young age instilled in me a profound respect for our planet and its finite resources. This deeply rooted awareness of sustainable living, together with the realisation that my creativity was fuelling over-consumption and social injustices, redirected my purpose toward empowering brands to adopt sustainable practices and use their position of power as a force for good.

Charney Magri
Ramzi Moutran
Co-Founder Story

Ramzi Moutran

For most of my career, the work felt meaningful - until it didn't. I was helping brands hit targets, win awards, collect accolades. Gratifying, but vanity rather than value. The real wake-up call came outside the industry. While overlanding and sailing, I saw the damage firsthand: polluted coastlines, seabeds no longer visible, a dead camel with its stomach full of plastic. I would return to my desk and see sustainability reduced to a marketing tactic - recycling bins, beach clean-ups, PR gestures. Cosmetic. No systemic shift.

That is when it became clear that education was the real leverage point. Until sustainability is understood as a core business skill - embedded into strategy, creativity, operations and finance - nothing truly changes. Most companies appoint a (solo) sustainability officer with no real budget and call it progress. That won't work. Change happens when sustainability is tied directly to business performance. Do Epic Good exists to create that shift.

meet the team

Decades of experience.
One clear mission.

Our team brings decades of expertise in creativity, branding, and sustainability, navigating the intersection of business growth and ESG impact.

Photo Charney

Charney Magri

Co-Founder / CEO

Charney is a Co-Founder and Co-CEO at do epic good, where she combines her life-long, high-profile brand expertise with a commitment to environmental advocacy. With over 2 decades of experience as an international award-winning Photographer and Director, Charney championed human rights and women empowerment alongside her commercial work, including the acclaimed docu-series Catwalk to Creation. She is an active public speaker and has been booked for global engagements, including the United Nations General Assembly in New York and SXSW where she curated, moderated and spoke on three panels for the UN to promote sustainable practices in the fashion industry.
Photo Charney

Ramzi Moutran

Co-Founder / Chairperson

Ramzi is on a mission to evolve the way the creative industries think. His passion for sustainable innovation led to the founding of Do Epic Group, a virtual creative agency that challenges traditional practices. At do epic good, Ramzi leverages his creative expertise to drive sustainable change, connecting forward-thinking brands with top creative talents for a greener and more dynamic industry. His work is not just about winning awards- it’s about pioneering a sustainable future in the creative sector.
Photo Charney

Zoë Summers

Head of Operations 


Zoë brings a wealth of operational expertise and digital transformation experience to do epic good, following technology-driven roles at Tik Tok, Soho House Ltd, Hearst Magazines & Canonical. She is a seasoned expert in flexing her skills in fast-paced evolving digital industries, building both new and established brands, managing multi-market campaigns across EMEA, and building high performing teams. An empathetic and driven team player, Zoë is passionate about fostering environments where creativity can thrive, enabling brands to reach new heights. Her role at do epic good focuses on creating a strong ecosystem in which to drive business growth, establishing a rigorous education platform, and building a team and community, that changes the responsible leadership landscape.
Photo Charney

Sophie Matthews

CMO / Course Director

Sophie is a visionary in brand strategy and marketing with 20+ years experience in-house at global brands, now spearheading brand, marketing and communications at do epic good. With a track record of leadership roles at Allbirds, Diesel, and PUMA, she was also pivotal in founding the Institute of Positive Fashion at the British Fashion Council, embedding purpose into its core. Her efforts have not only accrued over £1 billion in media value, but also shaped the European identity of Allbirds. Her global experience has allowed her to accrue an enviable network across marketing, sustainability, fashion and business. As CMO, Sophie is tasked with brand building and driving a compelling storytelling strategy, that drives awareness and sales growth for do epic good.

Courses that change the world,
without costing the earth.



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