Sustainable Productions
for Good

With Carly Stone
Founder of Planet Positive Production

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[ Course summary ]

The advertising industry generates more carbon than the entire aviation industry. In the UK alone, that equated to 208 million tonnes of CO₂e in 2022 and yet over 75% of agency pitches now include sustainability credentials questions at RFI stage. Most production teams still can't answer them.

That's not a values problem. That's a commercial one.

Under new EU legislation, large companies are now legally required to report the carbon footprint of everything they buy including how their ads are made. Brands are asking. Procurement teams are asking. And the production companies that can't demonstrate sustainable credentials are losing the work.

Carly Stone, Founder of Planet Positive Production and one of the industry's leading voices on sustainable production, has built this course to close that gap giving producers, creatives and brand leads the practical skills, frameworks and action plans to make greener production the default, not the exception.

[ What you will learn ]

This course deep dives into sustainable production fundamentals and closes with clear action plans for greener productions in advertising, TV and film. You will learn how to shape positive environmental and social impact behaviours, and build ethos, policies, and streamlined processes. You are guided through the full production set and its impacts from catering, to costume, waste, construction, energy and AI. You will leave with a clear mindset for motion, and be set up to lead a greener future.

About this course

$249.00
CPD Certified
4 CPD Hours
Actionable toolkit

[ Course Curriculum ]

Sustainable Productions for Good : Reshaping the Future of
Advertising, TV & Film with Carly Stone

Introduction to Sustainable Productions for Good with Carly Stone.

A -Sustainable Production Fundamentals
B - Shaping sustainable behaviours and leadership in action
Module 1 Quiz

A - Understanding a production's carbon impact
B - Inclusivity, Wellbeing and the Impact of Corporate Social Responsibility
Module 2 Quiz

A - Production Guidelines and Practises
B - Production Cost Implications and Profitability
Module 3 Quiz

A - Recapping your journey
B - Takeaways
C - Do Epic Good & further learning
D - Feedback form

[ FAQ ]

Sustainable production means making content - adverts, TV, film - in a way that reduces carbon emissions, cuts waste, and considers the social impact of how that content is created. It covers everything from energy use on set and catering choices to supply chain decisions and post-production processes.

The advertising industry has been slow to act, despite generating more carbon than the entire aviation industry. The shift is now happening - not because of regulation, but because clients are demanding it. Over 75% of agency pitches now include sustainability credentials questions, and brands are legally required to report the carbon footprint of everything they buy, including how their ads are made. Carly Stone, Founder of Planet Positive Production, has spent years at the intersection of commercial production and genuine environmental leadership. This course distills that experience into practical, actionable skills.

Yes and that's one of the most persistent myths Carly Stone has spent her career dismantling. Sustainable production is not a cost added on top. Done well, it is a discipline that removes waste, streamlines processes, and reduces overheads. Leaner energy use, smarter logistics, less single-use material on set - these are efficiency gains that show up on the budget.

Carly's course includes a dedicated module on production cost implications and profitability, giving you the tools to make the business case internally, not just the environmental one.

The course covers the three major industry frameworks for sustainable production: BAFTA albert, AdGreen, and Green The Bid. These are the standards your clients, commissioners and procurement teams are increasingly referencing and the ones that come up in pitches.

Carly Stone has trained with and worked across all three frameworks, and her approach in this course is practical rather than theoretical. You will leave knowing not just what these frameworks require, but how to embed them into your day-to-day production workflow.

Directly, yes. Sustainability credentials are now a standard part of the agency and production company pitch process with over 75% of RFIs and RFPs include sustainability questions. Under new EU legislation, large companies must report the carbon footprint of their supply chain, including production. If your team cannot answer those questions, you are losing work to someone who can. This course gives you the language, the frameworks, and the documented processes to demonstrate genuine sustainable practice, not just good intentions.

No prior knowledge is required. This course is designed for producers, creatives, client-side management, and brand and marketing leads who want to get practical, whether you are completely new to sustainable production or already doing some of the right things and want to formalise your approach. Carly Stone's teaching style is grounded in real production experience, not theory. If you have ever been on a set, you will recognise the situations she is describing and leave with a clear plan for doing them differently.

This course takes you through sustainable production from the ground up, covering carbon impact, production guidelines, cost strategies, AI and virtual production innovations, and a full action plan you can apply immediately. It is self-paced, on-demand, and takes approximately 4 hours to complete.

On completion, you receive a globally recognised CPD certificate accredited through the Continuing Professional Development Standards Office. It is the kind of credential that belongs in a pitch deck and on a LinkedIn profile.