Mastering
Green Media
Strategies

With Steve Pollack
Founder of the Payback Project

[ Course summary ]

It has been estimated that CO₂ emissions from advertising are similar to those from the aviation industry, yet media and advertising are often overlooked in corporate CO2 reduction plans. This course aims to help those responsible for media and advertising, such as advertisers, agencies, and media owners, to reduce emissions while achieving positive business outcomes.

[ What you will learn ]

By the end of this course, you will have learnt why Green Media is important for your business. You will learn how to make your advertising greener, how to work with your partners internally and externally, and most importantly, you will have the knowledge you need to create an action plan.

About this course

$249.00
CPD Certified
7.5 CPD Hours

[ Course Curriculum ]

Mastering Green Media Strategies with Steve Pollack

Introduction to Mastering Green Media Strategies with Steve Pollack.

A - What is green media and why is it important?
B - Traditional media emissions
C - Why is green media good for business?
Module 1 Quiz
Reflection exercise

A - Brands leading by example
B - How to shift to green media (intro guide)
C - How to work with clients on a green media campaign (requirements of a brief)
D - How to report green media results to clients
Module 2 Quiz
Reflection exercise

A - Green media partners & how to find them
B - Tech & Tools
C - Handouts and wrap up
Reflection exercise

A - Recapping your journey
B - Takeaways
C - Do Epic Good & further learning
D - Feedback form

[ FAQ ]

This course is for advertisers, marketers, media agencies and media owners who would like to deliver more sustainable media, but don’t know where to start.

The course covers topics such as the importance of reducing carbon emissions of advertising, the business benefits of adopting this approach, how to identify reduction opportunities and develop a plan, how to implement changes, and how to measure the results.

No prior knowledge is required. The only requirement is that participants should ideally be involved in the planning, buying or selling of media.

2.5 hours

Yes. The course is applicable to both big and small advertisers.

Absolutely. The designer of the course has over 20 years of international media experience and understands that different markets will be at different stages of development. The course material takes this into account.

Increasingly advertisers are looking for “greener” media channels, particularly online. Sales teams that can offer more sustainable media solutions will therefore be in a better position to get a place on media schedules.

Yes, you will receive a CPD certificate on completion of the course.

When you enrol in your course, you’ll receive a free 100% off gift code so you can gift the same course to share with a friend. Learn together, grow together.

Why the same course? We believe learning lands deeper when it’s shared. By gifting the same course, you get to explore the ideas, tools, and actions side-by-side, doubling the impact.
- How do I receive the gift code? Right after purchase, we’ll email you a unique gift code + course link to pass on.
  - Who can I gift it to? Anyone you choose - friend, colleague, neighbour, your boss (!), nay sayer, or someone you’d love to inspire.
    - Which course do they get? The gift applies to the same companion course you’ve purchased.
      - How do they redeem it? They click the link, enter the gift code at checkout, and voila, get free, instant access.
        
        How long does the code last? Gift codes are valid for 90 days unless stated otherwise.
        
        Can I use the gift myself? This gift is designed to be shared. You already get full access with your purchase, the free code is your chance to spread the love, and be more bees and trees and less me, me, me.
        
        How long is the promotion running? We’re turning Black Friday on its head but we’re also heading into holiday season so we’ll keep the giving purpose over plastic vibe up, until the end of the year. So as the clock turns midnight in the UK on 31st December 2025, the promotion will make like Cinderella and disappear.