Mastering
Green Media
Strategies

With Steve Pollack
Founder of the Payback Project

[ Course summary ]

It has been estimated that CO₂ emissions from advertising are similar to those from the aviation industry, yet media and advertising are often overlooked in corporate CO₂ reduction plans. This course aims to help those responsible for media and advertising, such as advertisers, agencies, and media owners, to reduce emissions while achieving positive business outcomes.

[ What you will learn ]

By the end of this course, you will have learnt why Green Media is important for your business. You will learn how to make your advertising greener, how to work with your partners internally and externally, and most importantly, you will have the knowledge you need to create an action plan.

About this course

$249.00
CPD Certified
7.5 CPD Hours

[ Course Curriculum ]

Mastering Green Media Strategies with Steve Pollack

Introduction to Mastering Green Media Strategies with Steve Pollack.

A - What is green media and why is it important?
B - Traditional media emissions
C - Why is green media good for business?
Module 1 Quiz
Reflection exercise

A - Brands leading by example
B - How to shift to green media (intro guide)
C - How to work with clients on a green media campaign (requirements of a brief)
D - How to report green media results to clients
Module 2 Quiz
Reflection exercise

A - Green media partners & how to find them
B - Tech & Tools
C - Handouts and wrap up
Reflection exercise

A - Recapping your journey
B - Takeaways
C - Do Epic Good & further learning
D - Feedback form

[ FAQ ]

This course is for advertisers, marketers, media agencies and media owners who would like to deliver more sustainable media, but don’t know where to start.

The course covers topics such as the importance of reducing carbon emissions of advertising, the business benefits of adopting this approach, how to identify reduction opportunities and develop a plan, how to implement changes, and how to measure the results.

No prior knowledge is required. The only requirement is that participants should ideally be involved in the planning, buying or selling of media.

2.5 hours

Yes. The course is applicable to both big and small advertisers.

Absolutely. The designer of the course has over 20 years of international media experience and understands that different markets will be at different stages of development. The course material takes this into account.

Increasingly advertisers are looking for “greener” media channels, particularly online. Sales teams that can offer more sustainable media solutions will therefore be in a better position to get a place on media schedules.

Yes, you will receive a CPD certificate on completion of the course.