Image

The Purpose-led Brand
Playbook

Author photo

With Alessandro Manfredi
Founder of Ikigai Brand Consulting

Sign Up for the Waitlist

[ Course summary ]

Purpose is a phenomenal weapon for brands — it can disrupt markets, transform businesses and deliver exponential growth, but it demands a rigorous blueprint to unleash its potential, otherwise it remains just good intentions. This course guides you through the three essential strategic steps that leaders need to follow to build a successful purpose-led brand and convert social impact into a key driver of their commercial success.

[ What you will learn ]

This course teaches you why purpose-led brands are the future, with practical steps on how to pivot to a mission-driven business mindset. Mitigate global risks by building a sustainable brand fit for the future; driving profit alongside positive environmental and social impact. Practical tools on the rationale why, finding and implementing your purpose, and embedding new thinking into your organisation from internships to leadership.

About this course

  • $499.00
  • CPD Certified
  • 7.5 CPD Hours

[ Course Curriculum ]

The Purpose-Led Brand Playbook: designing brands to
deliver exceptional growth with Alessandro Manfredi

Introduction to the The Purpose-Led Brand Playbook with Alessandro Manfredi. 

  • A - The stakeholder capitalism model and what makes it the most attractive approach for the future.
  • B - Purpose-led brands: definition and difference.
  • C - How purpose-led brands create a powerful virtuous circle between social impact and commercial success.
  • D - The three strategic steps for building a successful purpose-led brand.
  • Module 1 Quiz
  • Reflection exercise
  • A - Building bullet proof brand fundamentals 
  • B - Finding the human tension
  • C - Criteria for a successful purpose
  • Module 2 Quiz 
  • Reflection exercise
  • A - Walking the talk within your value chain: what you stop doing
  • B - Taking meaningful and measurable action
  • C -Action as a competitive advantage
  • Module 3 Quiz 
  • Reflection exercise 



  • A - Building powerful storytelling that stands out in culture
  • B -  Building movement
  • C - Building consistency through brand boundaries
  • D - Generating & maintaining senior management support


  • A - Building a purpose-driven action Plan
  • A - Recapping your journey 
  • B - Takeaways
  • C - Do Epic Good & further learning
  • D - Feedback form

[ FAQ ]

This course is primarily for Marketers, but also for people that want to pursue a career as C-suite, GM, MD, and for entrepreneurs. The course brings to life the fundamentals of what it takes to build a Purpose-Led Brand (or Business), and make it successful. 
1. Why Purpose is increasingly important for brands and businesses.
2. The fundamental strategic steps to build a successful Purpose-Led Brand.
3. Defining the right purpose for your brand.
4. Embedding purpose at the heart of the business model
5. The magic wheel.
6. Generating consumer preference around your purpose.
7. How to sustain a successful purpose-led mission over time.
8. Brand do’s and how to avoid pitfalls along the way.
No prior knowledge is required.
3 hours
Yes, you will receive a CPD certificate on completion of the course.

Courses that change the world,
without costing the earth.



Sign Up for the Waitlist

EXPLORE OTHER COURSES