The Power of Purpose: Travel & Hospitality

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Course Summary

Travellers are choosing with their conscience. Booking.com's 2024 Sustainable Travel Report found that 83% of global travellers say sustainable travel is important to them - and those who care are actively choosing brands that can evidence their credentials over those that cannot.


The booking landscape is moving in the same direction. The margin for vague sustainability storytelling is closing, and it is not coming back.


This is a Certified Entertainment™ course - built for the attention economy by two incredible industry experts who have spent decades inside the luxury and fashion industries working for brands including Vogue, Nikon, Diesel, Allbirds and PUMA and the British Fashion Council. No padding, no theory for theory's sake. Just the strategic frameworks, the real business cases and the tools you can put to work this week. Made for the time-poor. Built to be finished.

Course curriculum

    1. Course Intro

      FREE PREVIEW

    2. Reflection: Green Empathy Map

    1. A - Consumerism & Climate Part 1

    2. A - Consumerism & Climate Part 2

    3. A - Consumerism & Climate Part 3

    4. What Does Purpose Mean to You? Consumerism and Climate Reflection

    5. B - Greenwashing Part 1

    6. B - Greenwashing Part 2

    7. Section B Quiz

    8. Greenwashing Exercise

    9. C - Profits with Purpose

    10. Profits with Purpose Exercise

    1. A - Intro to Sustainable Business Strategy

    2. A - Business Cases - Travel & Hospitality

    3. 9 Business Benefits of Sustainable Practises

    4. A - Decarbonisation in Business

    5. B - The Good Methodology Part 1

    6. B - The Good Methodology Part 2

    7. Module 2 Quiz

    1. A - Five Reasons Why + How

    2. B - Managing Up

    3. B - Managing Up Reflection

    4. C - Sustainable Business Case Studies

    1. A - Take Aways

    2. B - Do Epic Good

    3. C - Course Reflection

    4. D - Feedback

About this course

  • $249.00
  • 27 lessons
  • CPD Certified
  • 3 business cases included
  • 4 CPD hours

[ FAQ ]

Whether you're a seasoned executive, marketing professional, or business owner passionate about sustainability, this course provides actionable insights tailored to your goals.
The course covers topics such as consumerism, greenwashing, sustainability as a competitive advantage, building & embedding sustainable business strategy into your organisation. Industry examples of sustainability driving profits.
This course is designed for managers, business owners and anyone interested in building a business strategy for their organisation which aligns profit with purpose.
2.5 hours
Yes, you will receive a CPD certificate on completion of the course.

Certified entertainment™
built for the attention economy.



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