Transforming Business with
the Circular
Economy

With Paul Foulkes-Arellano
Founder, Circuthon Consulting

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[ Course summary ]

Degrowth equals greater profits.

This sounds like a contradiction. It isn't. The linear business model - take, make, waste - is one of THE most expensive operating systems a business can run. Waste costs money. Regulatory penalties cost more. And the legislation enforcing change is already in motion.

The Circular Economy is what you pivot to instead. The businesses that make that pivot first aren't just reducing risk, they're unlocking new revenue streams, building supply chain resilience, and earning the kind of customer loyalty that compounds.

Paul Foulkes-Arellano has spent nearly four decades executing circularity for businesses across fashion, food, packaging, drinks and footwear. Not advising from the outside, but delivering from the inside. His consultancy Circuthon works with brands on implementation, because understanding the theory and knowing what to actually do on Monday morning are two completely different things.

This CPD-accredited online course gives you the knowledge, the commercial case, and the practical tools to move your business from linear model to a circular one. Designed for entry-level and intermediate professionals in brand, finance, marketing and creative roles who want to understand the circular economy, and learn how to apply it in a way that drives profit, not just purpose.

You'll learn the fundamentals of circularity and how it differs from the linear model. How leading brands are using circular practices to protect margins during turbulent times. How to measure circularity in your business and track what actually changes. And how to build a circular economy action plan you can implement immediately.

4 CPD hours. 32 bite-sized lessons. 4 actionable tools. Certified Entertainment™ you'll actually want to finish.

[ What you will learn ]

In completing this course, you will have discovered the advantages of adopting a circular business model over a traditional linear approach.. How forward thinking Brands are adopting circular business practises to protect profit during turbulent times, mitigate risk and resonate with the emerging global conscious consumer. You will leave with practical tools to implement circularity into your business.