FMCG brands are at the sharp end of the greenwashing debate. Unilever found that its purpose-led brands grew 69% faster than the rest of its portfolio - proof that getting sustainability right is not just the ethical choice, it is the commercial one. The brands that have embedded purpose properly are outperforming. The ones still relying on vague claims are increasingly exposed.

The consumer and regulatory landscape is moving in the same direction. The margin for unsubstantiated green claims is closing, and it is not coming back.

This is a Certified Entertainment™ course - built for the attention economy by two incredible industry experts who have spent decades inside the luxury and fashion industries working for brands including Vogue, Nikon, Diesel, Allbirds and PUMA and the British Fashion Council. No padding, no theory for theory's sake. Just the strategic frameworks, the real business cases and the tools you can put to work this week. Made for the time-poor. Built to be finished.