The Power of Purpose: Fast-Moving Consumer Goods (FMCG)

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Course Summary

Transform your business with effective, Sustainable Marketing Strategies. Our course equips you with cutting-edge strategies to align profitability with purpose, ensuring your business thrives while positively impacting the planet.

Course curriculum

1. Course Intro
2. Reflection: Green Empathy Map
1. A - Consumerism & Climate Part 1
2. A - Consumerism & Climate Part 2
3. A - Consumerism & Climate Part 3
4. What Does Purpose Mean to You? Consumerism and Climate Reflection
5. B - Greenwashing Part 1
6. B - Greenwashing Part 2
7. Section B Quiz
8. Greenwashing Exercise
9. C - Profits with Purpose
10. Profits with Purpose Exercise
1. A - Intro to Sustainable Business Strategy
2. A - Business Cases - FMCG
3. 9 Business Benefits of Sustainable Practises
4. A - Decarbonisation in Business
5. B - The Good Methodology Part 1
6. B - The Good Methodology Part 2
7. Module 2 Quiz
1. A - Five Reasons Why + How
2. B - Managing Up
3. B - Managing Up Reflection
4. C - Sustainable Business Case Studies
1. A - Take Aways
2. B - Do Epic Good
3. C - Course Reflection
4. D - Feedback

About this course

$249.00
27 lessons
2 hours of video content
CPD Certified
3 business cases included
7 CPD hours

[ FAQ ]

Whether you're a seasoned executive, marketing professional, or business owner passionate about sustainability, this course provides actionable insights tailored to your goals.

The course covers topics such as consumerism, greenwashing, sustainability as a competitive advantage, building & embedding sustainable business strategy into your organisation. Industry examples of sustainability driving profits.

This course is designed for managers, business owners and anyone interested in building a business strategy for their organisation which aligns profit with purpose.

2.5 hours

When you enrol in your course, you’ll receive a free 100% off gift code so you can gift the same course to share with a friend. Learn together, grow together.

Why the same course? We believe learning lands deeper when it’s shared. By gifting the same course, you get to explore the ideas, tools, and actions side-by-side, doubling the impact.
- How do I receive the gift code? Right after purchase, we’ll email you a unique gift code + course link to pass on.
  - Who can I gift it to? Anyone you choose - friend, colleague, neighbour, your boss (!), nay sayer, or someone you’d love to inspire.
    - Which course do they get? The gift applies to the same companion course you’ve purchased.
      - How do they redeem it? They click the link, enter the gift code at checkout, and voila, get free, instant access.
        
        How long does the code last? Gift codes are valid for 90 days unless stated otherwise.
        
        Can I use the gift myself? This gift is designed to be shared. You already get full access with your purchase, the free code is your chance to spread the love, and be more bees and trees and less me, me, me.
        
        How long is the promotion running? We’re turning Black Friday on its head but we’re also heading into holiday season so we’ll keep the giving purpose over plastic vibe up, until the end of the year. So as the clock turns midnight in the UK on 31st December 2025, the promotion will make like Cinderella and disappear.