Course Summary
Transform your business with effective, Sustainable Marketing Strategies. Our course equips you with cutting-edge strategies to align profitability with purpose, ensuring your business thrives while positively impacting the planet.
Course curriculum
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Course Intro
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Reflection: Green Empathy Map
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A - Consumerism & Climate Part 1
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A - Consumerism & Climate Part 2
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A - Consumerism & Climate Part 3
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What Does Purpose Mean to You? Consumerism and Climate Reflection
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B - Greenwashing Part 1
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B - Greenwashing Part 2
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Section B Quiz
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Greenwashing Exercise
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C - Profits with Purpose
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Profits with Purpose Exercise
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A - Intro to Sustainable Business Strategy
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A - Business Cases - Luxury & Lifestyle
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9 Business Benefits of Sustainable Practises
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A - Decarbonisation in Business
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B - The Good Methodology Part 1
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B - The Good Methodology Part 2
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Module 2 Quiz
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A - Five Reasons Why + How
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B - Managing Up
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B - Managing Up Reflection
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C - Sustainable Business Case Studies
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A - Take Aways
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B - Do Epic Good
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C - Course Reflection
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D - Feedback
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About this course
- $249.00
- 27 lessons
- 2 hours of video content
- CPD Certified
- 3 business cases included
- 7 CPD hours
FAQ
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Who is this course for?
Whether you're a seasoned executive, marketing professional, or business owner passionate about sustainability, this course provides actionable insights tailored to your goals.
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What topics does the course cover?
The course covers topics such as consumerism, greenwashing, sustainability as a competitive advantage, building & embedding sustainable business strategy into your organisation. Industry examples of sustainability driving profits.
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Is there any prerequisite knowledge required?
This course is designed for managers, business owners and anyone interested in building a business strategy for their organisation which aligns profit with purpose.
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