The Power of Purpose: Luxury & Lifestyle

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Course Summary


Younger high-net-worth consumers are no longer choosing between beautiful and responsible - they expect both. According to McKinsey & Company, sustainability is now a top-three purchasing criterion for luxury consumers globally, and the brands that cannot evidence their values are losing ground to those that can.


The regulatory landscape is moving in the same direction. The margin for vague sustainability storytelling is closing, and it is not coming back.


This is a Certified Entertainment™ course - built for the attention economy by two incredible industry experts who have spent decades inside the luxury and fashion industries working for brands including Vogue, Nikon, Diesel, Allbirds and PUMA and the British Fashion Council. No padding, no theory for theory's sake. Just the strategic frameworks, the real business cases and the tools you can put to work this week. Made for the time-poor. Built to be finished.

Course curriculum

    1. Course Intro

      FREE PREVIEW

    2. Reflection: Green Empathy Map

    1. A - Consumerism & Climate Part 1

    2. A - Consumerism & Climate Part 2

    3. A - Consumerism & Climate Part 3

    4. What Does Purpose Mean to You? Consumerism and Climate Reflection

    5. B - Greenwashing Part 1

    6. B - Greenwashing Part 2

    7. Section B Quiz

    8. Greenwashing Exercise

    9. C - Profits with Purpose

    10. Profits with Purpose Exercise

    1. A - Intro to Sustainable Business Strategy

    2. A - Business Cases - Luxury & Lifestyle

    3. 9 Business Benefits of Sustainable Practises

    4. A - Decarbonisation in Business

    5. B - The Good Methodology Part 1

    6. B - The Good Methodology Part 2

    7. Module 2 Quiz

    1. A - Five Reasons Why + How

    2. B - Managing Up

    3. B - Managing Up Reflection

    4. C - Sustainable Business Case Studies

    1. A - Take Aways

    2. B - Do Epic Good

    3. C - Course Reflection

    4. D - Feedback

About this course

  • $249.00
  • 27 lessons
  • CPD Certified
  • 3 business cases included
  • 4 CPD hours

[ FAQ ]

Sustainably-minded consumers will represent 70% of luxury spending by 2030. That is not a future problem - it is a present commercial reality. Younger high-net-worth consumers are increasingly choosing brands that can demonstrate responsibility alongside excellence. At the same time, EU legislation coming into force in September 2026 means environmental claims made without evidence can result in fines of up to 10% of global annual turnover. For luxury brands, the reputational and financial risk of getting this wrong is significant.
You will be able to identify the commercial case for sustainable business practices in your sector, recognise and avoid greenwashing, build a sustainability strategy that is defensible, and communicate it in a way that builds rather than risks brand equity. You will also have the language and frameworks to manage up - making the case for purpose-led change to senior stakeholders and boards. Whether you are looking to lead this agenda in your organisation or advance your career in responsible business leadership, this course gives you the credentials and the tools to do it.
Marketing professionals, brand managers, business owners and senior leaders working in luxury goods, fashion, beauty, lifestyle and premium consumer brands. It is relevant whether you are just beginning to embed sustainability into your strategy or looking to sharpen and credential what you are already doing. If sustainability feels like a compliance obligation rather than a growth opportunity in your organisation, this course is for you.
The business cases are drawn from the luxury and lifestyle sector, showing how brands in premium consumer goods, fashion and beauty have built sustainable strategies that drove measurable commercial returns. The course covers how they identified the opportunity, what they changed, and what it delivered - giving you real-world evidence you can use internally to build the case for change.
No. The course is designed to be accessible whether you are starting from scratch or building on existing knowledge. Module 1 covers the foundational context - consumerism, climate and greenwashing - before moving into strategy, sector-specific business cases and practical application.
The course runs across four modules: Educate, Empower, Equip and Wrap Up. It is 2.5 hours of video content, accredited for 4 CPD hours, and includes 3 luxury and lifestyle sector business cases. On completion you receive a CPD certificate. Our learners complete at 87%, the industry average is 15%. The course is built to be finished.

Certified entertainment™
built for the attention economy.



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