Launching Soon! Green Media Buying with Steve Pollack

How to deliver greener media activity

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Course Summary

It has been estimated that CO₂ emissions from advertising are similar to those from the aviation industry, yet media and advertising are often overlooked in corporate CO2 reduction plans. This course aims to help those responsible for media and advertising, such as advertisers, agencies, and media owners, to reduce emissions while achieving positive business outcomes. 

What will you learn?

  • Understanding the opportunity

    * Why it is necessary to reduce emissions from your advertising * How this can deliver commercial advantage

  • Tracking your ad emissions

    * Where to start * How to develop the plan

  • Green Media Production

    * How to make changes in every sector of media production * What green media looks like

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FAQ

  • Who is the course for?

    This course is for advertisers, marketers, media agencies and media owners who would like to deliver more sustainable media but don’t know where to start.

  • What topics does the course cover?

    The course covers topics such as the importance of reducing carbon emissions of advertising, the business benefits of adopting this approach, how to identify reduction opportunities and develop a plan, how to implement changes, and how to measure the results.

  • Is there any pre-requisite knowledge required?

    No prior knowledge is required. The only requirement is that participants should ideally be involved in the planning, buying or selling of media.

  • How long is the course?

    Maximum 2 hours

  • My ad budgets are not massive, is the course still relevant to me?

    Yes. The course is applicable to both big and small advertisers.

  • I’m not based in a major market. Is the course still relevant for me?

    Absolutely. The designer of the course has over 20 years of international media experience and understands that different markets will be at different stages of development. The course material takes this into account.

  • I work on the sales-side, how is the course relevant to me?

    Increasingly advertisers are looking for “greener” media channels, particularly online. Sales teams that can offer more sustainable media solutions will therefore be in a better position to get a place on media schedules.

  • Will I receive a certificate?

    Yes, you will receive a CPD certificate on completion of the course.

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Launching Soon! Transforming Business with the Circular Economy

with Paul Foulkes-Arellano

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Paul Foulkes-Arellano

Course Summary

The Circular Economy began as an academic concept. Now businesses from B Corps to global corporates are embracing Circular Economy practices to grow revenues,  and to lessen their impact on the environment. Paul is an expert in Circularity having spent decades championing the practise for profit. 


In completing this course:

  • You will have discovered the advantages of adopting a circular business model over a traditional linear approach.
  • How forward thinking brands are adopting circular business practises to protect profit during turbulent times, mitigate risk and resonate with the emerging global conscious consumer. 
  • You will leave with practical tools to implement circularity into your business.


FAQ

  • Who is this course for?

    This course is for entry-level and intermediate teams, individuals and agencies in brand / finance / marketing / creative roles.

  • What topics does the course cover?

    1. Fundamentals of Circularity 2. Circularity in Practice 3. Circular Business Models 4. New Approaches to Circularity 5. Circularity as a profit-driver 6. Measuring Impact and Financial Metrics in a Circular Economy.

  • Is there any pre-requisite knowledge required?

    No prior knowledge is required.

  • Will I receive a certificate?

    Yes, you will receive a CPD certificate on completion of the course.

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We believe profit at the planet's expense doesn't add up.

We know the way you build your business today has to adapt to tomorrow’s shifting environment, where markets and expectations are changing fast. Too many brands still chase short-term wins through waste and emissions, fuelling a crisis instead of lasting success.

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We’re a globally certified e-learning platform, we equip brands and individuals to drive profits with purpose through accessible, bite-sized education. Our online courses, workshops, webinars, and case studies offer strategies, insights, and success stories that show how sustainability isn’t just the right choice, it’s the smart choice.
Look, between kids, work, and endless deadlines—we get it. That’s why we built bite-size lessons you can sneak in your 20-minute “bathroom break”. And when you need a legit excuse to stream something at work, this is it.
Sadly, not edible. But it is a globally recognised certification backed by The CPD Certification Service, established in 1996 and trusted in over 100 countries. With 27+ years of experience, CPD ensures quality standards are recognised and assured worldwide—helping professionals stay sharp and organisations prove their training is legit. Translation: you get bragging rights, a shiny credential for your CV/LinkedIn, and proof you’ve levelled up with the best.
Same. That’s why this feels more Netflix-meets-TEDx than night school. No exams, no monotone professors—just binge-worthy, actionable lessons you’ll actually use. Honestly, it might leave you questioning why you ever paid so much for college.
Real talk. We’ll hand you the tools that help your bottom line, but only you can take the actions. And when it comes to sustainability, the payoff speaks for itself—Patagonia pulls in about $1.5 billion annually, Cotopaxi has topped $100M+ in revenue, and even smaller players like Troubadour Goods grew 128% to £2.2M in 2022 by putting purpose at the core. Do the work, reap the rewards. Purpose doesn’t just feel good—it pays.
Simple. Speak their language: growth and profit. Here’s a script you can use:

Hi [Boss’s Name],

I came across a course from Do Epic Good that shows how brands are using sustainability to grow revenue, build loyalty, and attract investment. For example, Volvo cut emissions while boosting customer trust, and Tony’s Chocolonely grew to a 19% market share in the Netherlands by leading with purpose.

The courses are bite-size, come with a playbook, and include a globally recognised certification we could showcase on our site. The strategies are ones we can apply right away for quick wins. I can do this outside of work so it won’t disrupt our day-to-day. I think it’ll help us future-proof the business, deepen customer loyalty, and expand into new markets.

Plus, it’s a tax write-off.

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Your favorite employee,

[Name]
Look, we’re all going to die one day. But do you really want your epitaph to read, “Here lies someone who didn’t even try”? Yeah… didn’t think so. Here’s a few good reasons why trying matters:

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  • Small changes pay off. Back in the ’90s, public health experts in the U.S. wanted people to eat healthier, but it felt impossible to get anyone to change. So they kept it simple: switch from whole milk to 1% milk. The result? In New York City schools alone, milk calories dropped by 25% and fat by 81% in just a few years. One tiny swap, massive ripple. Sustainability works the same way—start small, see big results.

Pick your reason. We’re betting it’s worth the try.
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Courses that change the world,
 without costing the earth.

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We know the sustainability space can feel overwhelming.
Where do you start? What’s meaningful? What’s measurable? And what’s just noise?
At Do Epic Good, we’re here to meet you where you are and support every step forward. We turn complexity into clarity, and learning into confident action.
Got a question? A big idea? A bold collaboration in mind?
Get in touch at [email protected]
We’d love to hear from you.

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